Meet Brand Backup

We are the Team of specialists full of passion and commitment, ready to support your work with a professional approach and unique skills.

WHAT MAKES US UNIQUE?

Our mission is to make your professional goals come true

Our goal is to provide solid support for your everyday project work in the areas of 2D and 3D design, creative solutions, POSM design, consumer activations, communication campaigns and many more...

Real support

We really do support your work and help you achieve your goals, you can do more with us.

Quality

We provide the highest, world-class quality of every project rendered

Flexibility

We adapt to your needs, avoiding unnecessary formalities, acting quickly and efficiently.

Fresh from our blog

Practical notes from our studio on packshots, POSM, campaigns and print production.

3D packshot vs. photo shoot: when to render and when to shoot

Every product needs a hero image sooner or later, and the first question is whether to photograph it or render it. Neither is better by default. Each fits a different situation, and the right choice saves both money and time. Render in 3D when the product does not exist yet, for example before a launch. It is also the better choice when you need many variants with identical light and angle (flavou

Sławomir Zelazko

Brand Backup

From key visual to shelf: how one campaign idea scales across 20 formats

A campaign idea usually lives in a single key visual. The real work starts afterwards: the same idea has to survive on a shelf stopper, a wobbler, a floor display, a banner, a social story and an outdoor poster, each with different proportions, distances and rules. Build a system, not a set of copies. Decide what never changes (logo, product, claim, main colours) and what is allowed to flex (backg

Łukasz Szpakowicz

Brand Backup

Designing displays for non-standard locations: lessons from airports

A supermarket aisle is a known environment: standard shelf heights, familiar traffic, predictable rules. Airports, stations, gyms or shopping-centre islands are not. The same display that works in a store can fail there for reasons that have nothing to do with design. Start with the rules of the place. Public spaces have their own requirements for fire safety, materials, weight, stability and shar

Sławomir Zelazko

Brand Backup

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